US - Texas - Full Moon 134 - 08/28/07
Popular music, I've heard, has a lot to do with identity. Dividing people
roughly into two groups you could say that one group listen to practically
is playing on MTV or on their friends' stereo. The other group, however,
take pride in their taste and knowledge of music. This usually means they
are happy to
inform you about their dislike of anything 'main stream'. When I first heard
the highly acclaimed Marry Me I thought; who likes this kind of music? Not
sense that I didn't like it myself. Thinking it had a rather kooky sound I
got curious about what sort of people would like it, what other stuff they
to and perhaps what books they like?
Buying music and books on the internet usually provides you with just
this type of information: "Customers Who Bought This Item Also Bought..." At
I found that people who had bought Marry Me also purchased Spoon,
Okkervil River, Rilo Kiley, The New Pornographers and The National. Besides
sales and possibly introducing me to new bands and authors, can these
statistics tell me anything? For instance, how many times removed from 'main
an artist like St Vincent be according to the Amazon sale statistic?
Starting out with Spoon I learned that people who had bought their album
Ga Ga Ga Ga Ga
also liked Feist. A click on their album The Reminder revealed Amy
Winehouse's Back to Black. Further on it became clear that Customers
Winehouse apparently also bought Joss Stone.
Playing around on Amazon I discovered that Marry Me is three times
removed from Amy Winehouse, four times removed from Norah Jones and five
removed from Harry Potter! What does this tell me? Perhaps only that the
more records St Vincent sells, the closer she might get to main stream?
Would it matter?
Copyright © 2007 Åste Herheim